Social Media and Performance Marketing Specialist

Social Media and Performance Marketing Specialist

Social media savvy
with a passion for all things digital?
Keen understanding
of social media and paid advertising?
Eager to work
for a leading NZ fashion footwear company in a dynamic digital team?
Detail-oriented , with the ability to draw insights from data and stay updated on digital trends?
We’ve got an exciting opportunity for a
Social Media and Performance Marketing Specialist
to join our high-performing Digital team at our Support Office in Newmarket, Auckland. If you’re a social and paid media star looking to collaborate with an inspiring team to curate content across multiple channels, we want to hear from you!
Who are we?
A New Zealand family-owned fashion footwear retailer who’s been around since 1948.





We have 40+ stores across 3 brands (Merchant 1948, Mi Piaci and Deuce) in both New Zealand and Melbourne, Australia. Our people are at the heart of everything we do, which means you can expect to have a supportive leader, grow in your role, be recognised and rewarded for great performance and receive ongoing training. Our teams are made up of positive, passionate and high performing people.
Key Responsibilities:
Digital Campaign Management:
Develop and execute comprehensive digital marketing campaigns that drive traffic and engagement across all digital channels, including Google Ads and Meta.
Social Media Oversight:
Manage social media platforms for Merchant 1948 and Mi Piaci, focusing on performance analysis and audience building while implementing effective strategies on Meta.
Budget Management:
Collaborate with agencies on budget pacing, ensuring campaigns are set up correctly for maximum effectiveness.
Keyword Research:






Conduct proactive keyword research to inform campaign strategies, translating insights into actionable recommendations.
Sales Reporting & Insights:
Analyse sales reports and trade insights to identify actionable opportunities, optimising campaigns based on performance data.
Audience Targeting:
Leverage Klaviyo and other e-commerce marketing tools to identify customer segments, enabling precise and effective marketing strategies.
Engagement Advocacy:
Champion engagement, growth, and ROI for both organic and paid channels, always prioritising the customer journey.
Content Development Support:
Assist the digital marketing team in creating content for our website and email channels.
What We’re Looking For:
3+ years of experience
in a similar role, ideally in retail,





with a track record of driving e-commerce and in-store sales.
Strong expertise
in Google Ads and Meta, with hands-on campaign implementation experience.
Passion for digital ad tech
and a solid understanding of data, social media, and paid advertising.
Attention to detail
with the ability to derive insights from trade and e-commerce reports.
Excellent communication skills
to craft engaging stories and convey brand messages.
Proficiency in Facebook Ads Manager
and Business Manager, along with experience managing Paid Search accounts.
Strong collaboration skills
and a team-oriented mindset.
Effective time management
with a commitment to meeting deadlines and budgets.
Growth mindset
and openness to feedback.






Alignment with our core values:
Accountable, Inspiring, Integrity, Inclusive, Innovative, and Proactive.
What’s on Offer?
Join us for the chance to work with talented people, enjoy various employee benefits (your footwear collection is about to get a whole lot better!), an informal dress code, flexible working days, and the opportunity to engage with our charity, The Young Hearts Project, supporting youth in New Zealand.
If you’re ready to inspire and be inspired, apply now!
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▶️ Social Media and Performance Marketing Specialist
🖊️ Overland Footwear
📍 Auckland